LUSSO price increase on the way
Written by Luxury Reporter Staff in February 2008. Filed in Destination clubsEmail this article | Printer-friendly version of this article
Tags: LUSSO Collection
LUSSO has more than doubled its membership numbers in 2007 - they’ve now hit 120 members. They’ve also increased the number of residences available for reservation to 25 homes in 14 destinations, and according to their latest press release they’re planning to reach 50 homes and 20 destinations before the end of 2008.
LUSSO’s membership deposit will be increasing effective March 1, 2008 - from $395,000 to $425,000. The company is also planning to stop offering its Membership Reward feature. As CEO Steve Greer says in his letter to current and prospective members:
This feature was always intended to reward those Members joining the Club in its earliest phases of development—notionally the first 150 members. These Members would receive not only a full refund of their deposit should they leave the Club but also 50 percent of the increase in the membership deposit during the period of their membership. As we are rapidly approaching that development milestone, from March 1 we will move [for new members] to simply a 100 percent refundable deposit, still an exceptional offering in a landscape where 80 percent has become the norm.
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